IT services and AI · Ahmedabad and Mumbai
Client: Bombay Softwares
Sector: IT services and AI · Ahmedabad and Mumbai
Scope: Exhibition strategy · On-floor representation · Follow-up
Exhibitions are the highest-intent channel in Indian IT services and the one most firms run badly. The stand gets booked, four people fly out, and everyone returns to a stack of business cards that nobody follows up because they went straight back into delivery.
Bombay Softwares had the product story — an established services business with a genuine AI practice. The question was how to convert a floor full of people into conversations worth having afterwards.
Worked the exhibitor and attendee lists before travelling, so meetings were booked rather than hoped for.
Tightened the opening so a passing visitor could tell in fifteen seconds whether this was relevant to them — the only thing that matters on a busy floor.
Present for the run of the show, qualifying properly rather than collecting cards, and capturing context on every conversation.
A sequenced follow-up with context attached to each name, run while the conversation was still warm.
Pipeline and deal outcomes are confidential.
Thirty minutes, no pitch. I'll tell you honestly whether I'm the right person for it.
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