I work with Indian software firms that build genuinely good products and struggle to sell them outside India. Seventeen years, 25+ companies, seven of them from the inside. Engagements from ₹45,000/month.
Open the sites of any four Ahmedabad development companies side by side. Same services list, same promise about scalable cost-effective solutions, same stock photograph of a team pointing at a monitor.
None of it is untrue. All of it is invisible. When a buyer in Chicago or Munich can't tell you apart, the only remaining variable is price — and there is always someone cheaper.
I attend as your company — booth, meetings and qualified follow-up.
02Where AI genuinely removes hours from marketing and sales, and where it's theatre.
03Senior marketing ownership on a retainer, without a CMO salary.
04SEO, PPC, content, ASO, ORM and lead generation as one programme.
05How to build a founder-led audience that brings you clients.
All three are reasonable. They are good at different things.
Hands and volume. You'll be pitched by the senior person and delivered to by someone two years in — agencies have utilisation to fill.
Dedicated ownership, plus a senior salary, three months to recruit and three more to become useful.
The senior person and nothing else. No junior layer, no ramp, no notice period. You buy judgment, not hours.
I've been the person you'd hire. Seven full-time roles running marketing and sales inside Indian software firms — same size, same market, same problem — before I started advising. I know what your sales team will and won't adopt, and which plans die on contact with delivery pressure.
I'd rather tell you now than three weeks in.
You describe the situation. I tell you whether I can help and roughly what it takes. Free, and genuinely diagnostic.
Scope, timeline, deliverables, price. One page, because if it needs ten you don't understand what you're buying.
Weekly or fortnightly sessions with your team, plus documents you keep and can run without me.
Diagnostic (2–3 weeks) · Project (6–12 weeks) · Virtual CMO (retained, 3-month minimum) · Event representation (per show) · Workshop (one day)
Engagements start at ₹45,000 per month. Event representation is priced per show and depends on the event and follow-up scope.
Consulting clients & ongoing engagements


















Companies I worked inside






This is a small industry and I've worked across a lot of it. Client strategy, data and pipeline never leave the room, and I'll tell you directly if I think there's a conflict before we start.
My engagements start at ₹45,000 per month. Virtual CMO retainers and full programmes run higher depending on scope, and event representation is priced per show. Anyone quoting an hourly rate is selling you hours, not judgment.
Yes. Most of my clients are Indian firms selling to the US, UK and Europe, and they're spread across the country. The industry knowledge matters, not the postcode.
An agency sells execution capacity. I sell judgment — what should be done and why. I've also run marketing inside seven Indian software companies, so I know what your team will actually adopt.
No, and be careful of anyone who does. I commit to a clear plan, honest reporting, and telling you early if something isn't working.
Positioning work shows up in conversations within weeks. Pipeline changes take a quarter or more. Anyone promising leads in thirty days is selling a spike, not a system.