Mobile and web development · Ahmedabad
Client: Excellent Webworld
Sector: Mobile and web development · Ahmedabad
Scope: Marketing from scratch · Team building · Organic growth · Exhibitions
Excellent Webworld is one of the companies I worked inside full-time, and the situation was the one I now see constantly from the outside: a capable development business growing on referrals, with no marketing function and no plan for building one.
Starting from nothing is a different problem from fixing something broken. There is no baseline, no team, no process, and every early decision compounds.
Worked out what the firm was genuinely the best choice for before spending anything on promoting it — the step most firms skip and pay for later.
Built search and content as the base layer, because it compounds and does not stop working when the budget pauses.
Recruited and trained the team, defined who owned what, and set up the reporting rhythm so the work survived any one person leaving.
Introduced trade shows properly — choosing the right events, preparing before travelling, and running follow-up in the fortnight afterwards where the value actually sits.
This was a full-time role rather than a consulting engagement. Commercial detail remains confidential.
Thirty minutes, no pitch. I'll tell you honestly whether I'm the right person for it.
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