Launching a founder-led show, running a reel engine across LinkedIn, Instagram and Facebook, and earning coverage you don't pay for.
Almost none get one, because they start with the wrong artefact. They post inconsistently, run out of things to say by week six, and conclude content doesn't work for B2B.
I started Chit Chat with Harry to have conversations I was already having privately. It passed thirty-five thousand subscribers, and it has done more for my consulting pipeline than every other channel combined — because the guests are the buyers.
Format and positioning, booking guests worth an hour, a recording setup that doesn't need a studio, the clip engine that turns one episode into twenty assets, and distribution across all seven platforms.
Format, guest strategy, booking scripts, kit list, and how to run an interview that produces something worth clipping.
Turning each episode into reels and posts, the weekly rhythm, and what drives subscribers versus what just gets views.
The relationships and point of view that get you quoted, and why most PR spend here buys nothing.
Pick a guest type rather than a topic, book six before you launch, and build the clip workflow before episode one. The show is the easy part; the distribution rhythm is what decides whether it compounds.
Six months to know the format is right, twelve to have something that compounds. Anyone promising faster is selling reels, not an audience.
No. Mine started with a room, two microphones and a camera.
Strategy and training yes, production no. The founder has to be on camera or it doesn't work.