Loading
Episode 05 · 31 Oct 2025

From Startup to Sales Powerhouse: Cold Emails, AI & Scaling Saleshandy

Dhruv Patel — Co-founder, Saleshandy

Watch on YouTubeSpotifyApple

What we covered

  • The reality of building a sales-led startup
  • The aha moment in outbound sales
  • Ideal cold email process, from leads to follow-ups
  • SPF, DKIM, DMARC and email deliverability
  • Segmentation and personalisation at scale
  • Attributing revenue to outbound campaigns
  • Outbound KPIs for months one, three and six
  • AI copilots in CRM and SDR workflows
  • SMB versus enterprise strategy
  • International sales: localisation and response rates
  • Trade shows and turning booth leads into pipeline
  • Why founders fail at outbound in six months
  • Hiring your first salesperson

Full transcript

Lightly edited for readability.

00:00 — Introduction

Harry: [Replace with the real transcript. Keep the timestamped headings — they are what makes this page rank and what lets someone scan an hour of audio in thirty seconds.]

Dhruv Patel: [Guest response.]

08:20 — The reality of building a sales-led startup

Harry: [Continue.]

DP

Dhruv Patel

Co-founder, Saleshandy

Dhruv co-founded Saleshandy, a sales engagement platform used by teams running outbound at scale. He is unusually specific about what does and does not work in cold email.

Guest profile →

Next